Ho To Reduce Bounce Rate

Bounce rate is related to search engine ranking factor which is calculated by measuring the % of visitors leave your site after visiting pages [may be a single page or multiple pages]. If more than half of your visitors leave your site by visiting only one single page then your bounce rate will drastically go up and you will be notified it on Audience overview under Google analytics account dashboard.

Increased bounce rate hampers Adsense RPM rapidly!

Suppose you have placed maximum three "Ad units" on every single page of your site and each time a visitor visit your page you get 3 impressions/visit. If that visitor visits three pages at the same then you get 9 impressions/visit.

But if that visitor leaves your site from that single page then you lose 6 impressions from one visit. Thus more than half of your visitors leave by single page visit then you get lower and lower impressions. If it continues day by day you get fewer and fewer earnings day by day.

So you have to understand bounce rate of your site and apply strategies to decrease bounce rate. Here are quite few articles can help you to reduce website bounce rate.

Read More »

What is Ad RPM?

Ad RPM is simply meaning the ratio between Estimated earnings and total ad impression are multiplied by 1000. In calculation we see that

Ad RPM = (Estimated earnings / Ad impressions) * 1000

To increase and decrease Adsense earnings Ad RPM plays great role indeed, since the advertising bit types are different and many advertisers prefer cost-per-thousand impressions (CPM) rather than CPC or CPE types so you can see a gradual rise up or drop in Adsense earnings which are mainly affected by Ad RPM

Read More »

AdSense CTR and CPC drop after transferring site under new account. WHY?

All the advertisers you had on your site previously aren't likely on your site now.

CPC is based on the price that the advertisers have bid to appear on your site, and now, your adsense code is different. It will probably take time for the advertisers to find it again.

CTR could be related to the ads, since what you have now may be different advertisers than what you had before.

A new account means no history. Even if the sites have history, they will originally appear new because the account is new. New ad code, new advertisers.

A little bit like a new car. You park it in the same driveway as the old one, but unless the insurance company knows it's your car, the insurance is still covering the old car.

The ads you used before were using a different publisher ID, so even if the ad space hasn't changed, the publisher ID that was serving certain ads, isn't any more.

It will take time.

Read More »

What is the best CTR and RPM for an AdSense.?

There is no "best" number for CPC and RPM, It can vary from publisher to publisher, and even site to site.

RPM is based on your estimated earnings and impressions, so that's going to vary based on those statistics, and those stats change all the time, so that means the RPM will change.

CTR should be reasonable though.

In other words, if you have 100 impressions, you don't also want to see 100, or even 25 clicks. 

You might expect to see anything between 3 and 5 clicks for 100 impressions. Too much more can be heading towards the high side for CTR, but again, depends on the site and visitors.

Read More »

How To Increase Ad CTR

CTR or Click through rate is calculated by clicks for impressions, views, queries in 100%. CTR is normally calculated and reported to Google webmaster tools also Google analytics when visitors are clicking on links from search engines results pages, social networking sites, or referring pages before entering a webpage.

Ad CTR is a bit different than "CTR" which reports clicks for Ad impressions in 100%. To increase Adsense earning this is more important to increase Ad CTR. Read the following article:

How to Improve Google Adsense CPC and CTR up to 75%: Methods

Read More »